The fashion-forward approach to interior design
Posted on 27th August 2024 at 14:24
How Porter & Gold's fashion expertise elevates high-end developments
In today’s competitive property market, where first impressions can make or break a sale, mastering the art of trend prediction in interior design is not just an advantage—it’s essential. At Porter & Gold, we believe that understanding and anticipating design trends, while avoiding fleeting fads, is key to crafting spaces that captivate and sell.
For property developers, architects, and interior designers working on high-end developments, working with current trends can mean the difference between a quick sale and a lingering listing on Rightmove. Trends in interior design may move more slowly than those in fashion, but the runway still offers valuable insights for creating home environments that resonate with buyers. A well-dressed home fosters an emotional connection with potential buyers—one that can drive sales and increase property value.
The Influence of Trends in Interior Design
Trends in interior design are far more than the fleeting seasonal fancies of the fashion world; they reflect deeper societal shifts, technological advancements, and cultural evolutions. Understanding and incorporating these trends can elevate a property, making it more appealing and marketable. Current interior styles guide the selection of colour palettes, materials, furniture, and layouts, ensuring that a development feels contemporary and desirable to the right audience.
For instance, the influence of biophilic design—a trend inspired by our need to connect with nature—has been shown to improve well-being and productivity, making it particularly attractive in residential settings . Meanwhile, the resurgence of earthy tones on the catwalk has found its way into interior design, bringing warmth and depth to living spaces.
Vintage and Antiques: A Truly Unique Touch
In an era where sustainability and authenticity are highly valued, the use of vintage and antique pieces in interior design is more relevant than ever. These elements add a layer of uniqueness and character that mass-produced items simply cannot replicate. Vintage and antiques bring a sense of history and soul, creating atmospheres rich with stories and charm.
Moreover, integrating these pieces into modern interiors introduces sustainable practices into design projects, appealing to the growing number of environmentally-conscious buyers. By incorporating vintage and antique pieces, developers can offer homes that stand out in a crowded market. These elements can serve as conversation starters, adding distinct personality to each room while providing a sense of timeless elegance that appeals to a wide range of buyers—from young professionals to downsizers.
Leveraging Fashion Industry Expertise: Samaya, CEO at Porter & Gold
At Porter & Gold, we deeply understand the importance of trends and unique elements in interior design. Our lead designer, Samaya, brings over 20 years of buying experience from the worlds of fashion houses, film, TV, and textile design. Her extensive background allows her to approach interior design with a keen eye for detail and a deep understanding of what captivates and sells.
Having worked with iconic heritage brands like Ralph Lauren and Burberry, as well as on projects for Downton Abbey and Poirot, Samaya has a deep knowledge of styles, materials, and trends, as well as timeless classic pieces that never go out of fashion. Bringing this knowledge to interiors has proven to be a winning formula.
Samaya’s expertise is invaluable in guiding developers through the design process, ensuring that each project is not only on-trend but also infused with distinctive elements that make it stand out and resonate with potential buyers. Her approach combines the latest fashions in interiors with timeless pieces, creating harmonious spaces that feel both modern and enduring.
Creating Desirable Homes
By working with Porter & Gold, developers can create home spaces that potential buyers will fall in love with. Our approach to interior design focuses on crafting environments where people can envision themselves living. We pay attention to the smallest details, ensuring that every aspect of the home is inviting and cohesive. Each of our interior projects is a one-off, designed with your buyer in mind at all times.
Work with Us
Ready to transform your development into a sought-after property? At Porter & Gold, we don't just design homes—we craft experiences that resonate with your target market. Let us help you create spaces that are not only beautiful but irresistible to buyers. Contact us today to discover how we can turn your next project into a resounding success.
References:
Biophilic Design: Kellert, S. R., Heerwagen, J. H., & Mador, M. L. (2008). Biophilic Design: The Theory, Science, and Practice of Bringing Buildings to Life. John Wiley & Sons.
Resurgence of Earthy Tones: House Beautiful UK. (2023). Interior Colour Trends for 2023. Available at: housebeautiful.com
Sustainability in Design: McCoy, J. (2022). Sustainable Interior Design: A Guide to Eco-Friendly Design and Decoration. Quercus.
Fashion and Interior Design: Assouline, P. (2019). Interiors: The Greatest Rooms of the Century. Phaidon Press.
Influence of Fashion on Interiors: Engholm, I., & Lehnert, G. (2019). The Fashion of Architecture and Interiors. Bloomsbury Visual Arts.
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